If you want to experience fine dining for less, The Ivy have the answer thanks to their new loyalty scheme.
The iconic restaurant chain, beloved by A-listers, has launched a money saving loyalty app. They even called in the help of none other than rockstar and Ivy fan, Rod Stewart, who has dubbed the new scheme, ‘sexy’.
Available to download now, the app allows users to collect points each time they dine, which can then be used to pay towards their next bill.
The scheme can be used at The Ivy Collection restaurants, The Ivy West Street, The Ivy Club, The Ivy Asia and Granary Square Brasserie.
There are two tiers: green and gold. Green benefits include earning 5p for £1 you spend, to be used on future payments. You also get a birthing treat – for the week leading up to and after your big day, you can earn double points on one reservation. You also get a ‘sweet surprise’ on one reservation too.
Meanwhile, gold benefits include all the above, plus a few extras. Each year, you’ll receive one pass for you a guest to the Ivy Club, the exclusive private members club above the Covent Garden restaurant.
Butternut squash soup – £9.75
Duck liver parfait – £13.95
Oscietra caviar (30mg) – £95.00
Twice-baked cheese soufflé – £14.75
Steak tartare – £14.00
Beetroot salad- £13.75
Seared Atlantic scallops – £15.75
Truffle-stuffed corn-fed chicken breast – £29.00
The Ivy burger – £17.00
Confit pork belly – £29.50
Shepherd’s pie – £19.50
Malaysian prawn curry – £26.00
Turbot – £39.00
Grilled whole lobster – £49.00
Tiramisu – £9.95
Iced berries – £8.95
Knickerbocker Glory – £8.75
Hazelnut bombe – £14.95
To see the full Ivy Menu, Covent Garden, visit their website.
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You’ll also apparently be ‘treated like the VIP’ with a priority reservations service.
The restaurant has also introduced a Rod Stewart curated cocktail menu to celebrate the launch – the beverages use the singer’s own whisky brand.
Since it opened it’s doors in 1917, The Ivy, in Covent Garden, has become somewhat of a London institution.
Back then, it was a modest Italian café without an alcohol license – but it’s become synonymous with celebrities sipping champagne, and ladies who lunch.
It now has spin off branches across the UK at a more affordable price point, but you’ll still see paparazzi camped outside The Ivy, hoping for an A-list sighting. In the early 90s, it was said to be a firm favourite of then ‘It couple’ Tom Cruise and Nicole Kidman.
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